Previously, this was a complicated process. Their former email service provider didn’t integrate with their survey software and content management system, so they had to manually email their audience about not just starting surveys, but finishing them. “It was a very manual affair,” says Kate. “We were going into our survey software, which is third-party software, digging up the link, creating a spreadsheet, and uploading it in the previous email system that we had.” The Talk London team knew there had to be a better way—they needed a platform to seamlessly integrate with theirs and automate some of the work they were doing. That way, they’d be able to notify their audience about new surveys, encourage users to complete them, and assess their results—at scale.