“We’re very data-driven at Jordan Craig,” says Rob Varon, the brand’s director of marketing. The team likes to make every marketing decision—about segmentation, email frequency, and everything in between—based on data. But with their former email marketing platform, it wasn’t easy to access performance data in an actionable format. Jordan Craig chose the platform for its easy integration with a core element of their tech stack—but that convenience cost them when it came to analytics. They could only look at the performance of an individual send—they couldn’t pull holistic data on sends over time. They had to request that from support.